SEO Audits That Show You What Is Holding the Site Back.
An SEO audit is a snapshot of what is working, what is broken, and what you should fix first. It is the document you want before you start spending money on ongoing SEO, because fixing a technical issue you did not know about is almost always worth more than ranking for one more keyword you already rank for.
Most audits from other agencies are a 40 page PDF of screenshots pulled from a crawler tool, half of which you could have gotten yourself for free. Ours are shorter and more useful. You get a prioritized list of the issues that actually matter, clear recommendations on what to fix and why, a section on the opportunities hiding in your current content, and a technical checkup covering schema markup, Core Web Vitals, crawl errors, and indexing status. No filler, no findings that exist only to make the document feel thick.
If you already have a sense of where the problem is, a focused audit gives you a deep dive on one or two specific areas without the overhead of a full site review. Pick the pieces that matter most to you, whether that is keyword research, technical SEO, content performance, or mobile and Core Web Vitals, and you get a tight, prioritized document you can act on the same week.
The comprehensive audit is the full picture. Technical health, content performance, backlink profile, competitive landscape, and the schema and structured data that drive your rich result eligibility. You walk away knowing exactly what is working, what is broken, and what to do about it, with a prioritized plan that makes every next decision easier.
Every audit wraps with the same deliverable structure, so you know what you are paying for before we start. No mystery about what is in the document or how it is organized.
This is an anonymized issue pulled from a real audit we delivered, showing the format and depth of what you can expect in your own document.
An SEO audit is only useful if it leads to work that actually matters for your business. The audits we deliver are scoped around the reality of running a small local business, which means short, readable, and focused on the fixes that move the needle for a restaurant, a barber, a mechanic, a law firm, a dental practice, or any other business where local search drives the majority of customers. We skip the enterprise level recommendations that require a development team you do not have, and we skip the vague "improve content quality" findings that mean nothing in practice. What you get is a document a small business owner can actually use.
If you are thinking about moving into ongoing work after the audit, about half our audit clients roll directly into our ongoing SEO service, where we implement the fixes, track results, and keep the site improving month after month.
A focused audit takes about one to two weeks from kickoff to delivery. A comprehensive audit takes three to four weeks. The work involves real analysis, not just running a crawler and reformatting the output, which is why we cannot promise a 48 hour turnaround. You will see a draft before the final, and you will get time to ask questions on the review call.
A focused audit is a deep dive into one or two specific areas of SEO where you already suspect there is a problem. A comprehensive audit covers everything, from technical health and content to backlinks, schema markup, and competitive landscape. If you have a sense of where the issue lives, start with a focused audit. If you are new to SEO or you have not had a real audit done in a few years, the comprehensive is worth the extra investment.
Especially then. A redesign is the best possible moment to fix the SEO issues baked into the old site, not the moment to ignore them. We often pair the comprehensive audit with an upcoming website redesign so the new site launches with every known issue already addressed and every ranking signal preserved through the migration.
You have two paths. Hand the document to your existing developer or SEO team and let them work through the fixes, or roll into our ongoing SEO service, where we implement the fixes, track the results, and keep the site improving month after month. About half our audit clients go with option two. The other half take the document and run with it, which is fine.
A focused audit typically runs $1,000 to $2,500 depending on the scope and the size of the site. A comprehensive audit runs $3,000 to $6,000 for most small business sites. Larger sites or sites with unusual technical complexity move higher. Every audit is quoted after a short discovery call, so you know the number before you commit to anything.