Our SEO work falls into three categories. A one time SEO audit to surface what is broken and what is worth fixing. Ongoing monthly SEO that handles the work over time. And local SEO for businesses that depend on the map pack and nearby customers. Most engagements start with an audit and roll into ongoing work, but you can hire us for any piece individually.
A full review of the site covering technical health, on page factors, content performance, backlink profile, schema markup, and competitive landscape. You walk away with a prioritized document that names specific issues, specific fixes, and specific opportunities. The full audit page covers what is in the deliverable and how each tier is scoped.
Whether the site is brand new or five years old, the comprehensive audit gives you a real health check. Every page, every technical signal, every ranking opportunity. You end up with the full picture of where the site stands and what to fix first.
After the analysis wraps, you get a prioritized document that names the issues, recommends specific fixes, and lays out the opportunities that could move the site forward. Not a crawler report dump. A real plan you can act on.
A real review of the entire site. On page SEO elements, technical signals, off page factors, content performance, and schema markup all get examined together because they affect each other. The document shows where to focus for actual search performance gains.
If you already have a sense of where the issue lives, a focused audit gives you a deep dive on one or two specific areas without the overhead of a full site review. Common entry points are below.
Surface the keywords your customers are actually typing, prioritized by intent and realistic ranking potential for your site.
Crawlability, site speed, Core Web Vitals, indexing, and structured data, all checked and prioritized by actual impact on rankings.
See what the three to five competitors actually beating you in search are doing, and know where the real openings are.
Meta tags, headings, internal linking, content structure, and keyword placement reviewed page by page with specific recommendations per page.
A real look at your backlinks, flagging the toxic ones worth disavowing and the gaps where your competitors are earning links you are not.
Google Business Profile health, citation consistency, map pack rankings, and local keyword coverage, all reviewed for the businesses that depend on nearby customers.
SEO is not a one time project. Rankings shift, competitors publish, Google updates, and what got you to the top six months ago is not what keeps you there. Ongoing monthly work covers keyword tracking, on page improvements, content planning, technical monitoring, and reporting that you will actually read. Most engagements start with an audit and roll into ongoing work once the immediate fixes are handled.
If your customers come from a specific area, or you compete in the Google map pack for local searches, local SEO is its own discipline. Google Business Profile optimization, citation building across the directories Google actually reads, local keyword targeting on service pages, and reputation management all compound into the map pack visibility that drives calls and booked appointments. Restaurants, barbers, mechanics, law firms, dental practices, medical offices, contractors, and independent service providers are the core audience for this work.
The absolute minimum on page SEO work every small business page should have. If any of your service pages or blog posts are missing these, that is where to start before paying anyone for an audit.
/services/seo/audit/ beats ?page_id=4839 every day of the week.
For the deeper breakdown of why each one matters and how Google uses them, our guide to on page SEO building blocks covers the full picture.
Start with an audit in almost every case. An audit gives you a real picture of what is broken, what is worth fixing, and what is worth ignoring. Once you have that, ongoing work becomes far more productive because you are starting from a clean technical foundation instead of paying someone to slowly discover issues over six months.
If your customers come from a specific area, or you compete in the Google map pack, you need local SEO as a distinct discipline. Local SEO is not a subset of regular SEO. It has its own ranking factors (Google Business Profile signals, citation consistency, reviews, proximity) that general SEO work will not address. A restaurant, a dental practice, a law firm, or any business with a physical address should prioritize local SEO.
Local SEO moves fastest, with measurable map pack movement in the first 30 to 60 days. National or competitive SEO takes longer, typically three to six months for meaningful rankings and a full year for compounding results. The starting point matters. A neglected site can jump quickly once the obvious fixes are in. A well optimized site is working at smaller margins and takes longer.
Most small businesses we work with spend between $500 and $2,500 per month on ongoing SEO, depending on competitiveness, the size of the site, and the scope of the work. Audits are a separate one time cost, typically $1,000 to $6,000 depending on depth. Anyone quoting you $200 per month is doing nothing meaningful. Anyone quoting $10,000 per month for a small business is probably overcharging.
The on page checklist above covers a meaningful amount of what a small business owner can actually do themselves. Keyword research, content writing, review responses, Google Business Profile upkeep, and basic internal linking are all within reach for a committed owner. Where most small businesses struggle is with technical SEO, schema markup, competitor analysis, and the monthly rhythm of actually doing the work. If you have the time and the discipline, you can absolutely start here yourself.